PayPal Giving Fund Canada
The Future of Giving.
Explore trends and insights to enhance your fundraising strategies.
A gap in available data on the changing demographics of Canadian donors and the need for digital fundraising strategies to adapt inspired PayPal Giving Fund to conduct this research. Our reports provide data-driven insights that charities can use to develop effective fundraising strategies for the future of giving in Canada, engaging more donors and raising more funds.
93% of Gen Z and Millennial survey respondents plan to make a financial donation
Report
Looking Beyond the Selfie
Canada is undergoing a demographic shift, with Millennials surpassing Baby Boomers. They will be the main recipients of wealth transfer from older generations, positioning them to lead in charitable giving. This report shows how Gen Z and Millennials engage in generosity, including preferred platforms and motivations for giving.
Over a third of offline-only donors say they are likely to donate online in the next year
Report
Online Across Generations
This report examines generational differences in philanthropic attitudes and behaviors. The pandemic accelerated a significant shift to online giving, and we explored whether this trend would persist in the "new normal" post-pandemic. Our findings show that while all generations continue to give online, their giving methods and expectations differ.
About PayPal Giving Fund
PayPal Giving Fund Canada is a registered charity with the Canada Revenue Agency (CRA# 812867752RR0001) that uses PayPal technology to raise funds for other Canadian charities, without charging fees to donors or charities. It is governed by a Board of Directors and expert advisors to ensure transparency, integrity, and accountability in its operations.